For the love of gold

Our Story

We’re Isabelle and Ronnie – AKA Family Jewels​

​

Isabelle is the founder of Image Gang, a jewellery brand known for bold, statement pieces and hoops for every mood. Ronnie has been in the jewellery world for years, starting out in Hatton Garden and specialising in custom grillz since 2020.

​

We actually met online – Ronnie came across one of Isabelle’s TikToks where she was sharing business tips for people in the jewellery industry. After a bit of scrolling (and maybe a bit of stalking), we ended up meeting properly at a day festival in London, and the rest is history.

​

Since then, we’ve had our beautiful daughter Sunnie and decided to combine our skills and passion to create something of our own. For us, it’s about more than jewellery – it’s about building a space where creativity, connection, and community come first. Everyone who works with us or buys from us is treated like family

​

Thanks for being here. We can’t wait to create something special with you.